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This tee is for people who don’t just represent—people who build.
On the front, the message is straight to the point: “BLACK IS NOT A COLOR” stamped in bold gold, followed by the reminder in script—“It’s A Lifestyle”—finished with the BAD AFRIKA lion seal like a signature of royalty. Clean, premium, and easy to style in any season.
Turn it around and it becomes a mission statement: “A WHOLE MOVEMENT” above the BAD AFRIKA Africa mark and “The Royal Revolution.” That back print isn’t decoration—it’s identity. It tells everybody behind you exactly what you’re on.
Available in multiple colorways (black, white, red, olive, navy) so you can pick your energy while keeping the message consistent. Minimal enough for everyday wear. Loud enough to be remembered.
Highlights:
• Front: “BLACK IS NOT A COLOR • It’s A Lifestyle” + lion seal
• Back: “A WHOLE MOVEMENT” + BAD AFRIKA Africa emblem / Royal Revolution mark
• Gold-forward print for an elevated streetwear look
• Unisex fit, made for daily wear, events, and movement moments
• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Nicaragua, Mexico, Honduras, or the US
Disclaimer: The fabric is slightly sheer and may appear see-through, especially in lighter colors or under certain lighting conditions.
BAD AFRIKA LIFESTYLE Unisex t-shirt
$26.00
On the front, the message is straight to the point: “BLACK IS NOT A COLOR” stamped in bold gold, followed by the reminder in script—“It’s A Lifestyle”—finished with the BAD AFRIKA lion seal like a signature of royalty. Clean, premium, and easy to style in any season.
Turn it around and it becomes a mission statement: “A WHOLE MOVEMENT” above the BAD AFRIKA Africa mark and “The Royal Revolution.” That back print isn’t decoration—it’s identity. It tells everybody behind you exactly what you’re on.
Available in multiple colorways (black, white, red, olive, navy) so you can pick your energy while keeping the message consistent. Minimal enough for everyday wear. Loud enough to be remembered.
Highlights:
• Front: “BLACK IS NOT A COLOR • It’s A Lifestyle” + lion seal
• Back: “A WHOLE MOVEMENT” + BAD AFRIKA Africa emblem / Royal Revolution mark
• Gold-forward print for an elevated streetwear look
• Unisex fit, made for daily wear, events, and movement moments
• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Nicaragua, Mexico, Honduras, or the US
Disclaimer: The fabric is slightly sheer and may appear see-through, especially in lighter colors or under certain lighting conditions.
Size guide
| LENGTH (inches) | WIDTH (inches) | CHEST (inches) | |
| XS | 27 | 16 ½ | 31-34 |
| S | 28 | 18 | 34-37 |
| M | 29 | 20 | 38-41 |
| L | 30 | 22 | 42-45 |
| XL | 31 | 24 | 46-49 |
| 2XL | 32 | 26 | 50-53 |
| 3XL | 33 | 28 | 54-57 |
| 4XL | 34 | 30 | 58-61 |
| 5XL | 35 | 31 | 62-65 |
| LENGTH (cm) | WIDTH (cm) | CHEST (cm) | |
| XS | 68.6 | 42 | 78.7-86.4 |
| S | 71.1 | 45.7 | 86.4-94 |
| M | 73.7 | 50.8 | 96.5-104.1 |
| L | 76.2 | 55.9 | 106.7-114.3 |
| XL | 78.7 | 61 | 116.8-124.5 |
| 2XL | 81.3 | 66 | 127-134.6 |
| 3XL | 83.8 | 71.1 | 137.2-144.8 |
| 4XL | 86.4 | 76.2 | 147.3-155 |
| 5XL | 89 | 78.7 | 157.5-165 |